Not all companies calling themselves Cell Tower Advisors are Cell Tower Lease Experts
by Steve Kazella, Telecom Lease Genius at Tower Genius, LLC.
Tower Genius has been providing a very specific kind of consulting service within the cell tower industry since 2008 as experts and advisors to cell tower and cell site landlords in the United States and Canada. Tower Genius launched this, our second website back in 2009, before most of us owned a smartphone.
Back in the old days when landlords were looking for a very specialized kind of product or service, like a wholesale plumbing supply company for instance, they opened the yellow pages. They would find the following types of listings:
- AAA Wholesale Plumbing...
- AAA+ Wholesale Plumbing...
- AAAA Wholesale Plumbing Plus...
- A-A-A-A Wholesale Plumbing Advisors...
You get the idea... These are products or services needed by the masses, and it's often very difficult to tell companies apart as they all want to be the #1 listing. It's kind of like that Famous guy named Ray in New York who sells Pizza. It's kind of hard to tell the original from the imitation, or Famous Ray from Ray the Imposter.
Landlords can't really use the Yellow Pages very effectively if they have a question about a wireless tenant like Verizon, AT&T, T-Mobile, Sprint, American Tower, Crown Castle or SBA Communications. So they they start looking online for help or information.
You'd think that cell tower landlords searching for qualified advisors, experts of consultants to help them with very specific technical advice or questions answered about cell site leases that their attorney is clueless about would be a whole lot less confusing. They shouldn't have to compare the experience to buying a slice of Pizza in Manhattan from that famous guy named Ray, right?
When you are the #1 cell tower landlord advocacy and telecom lease consulting firm in the wireless industry working exclusively for landlords who have cell towers, we have noticed that you tend to attract attention from some unscrupulous people from within the wireless industry. It may come as a shock to you that there are consultants out there right now, in our tiny wireless industry sub-section who tried to deceive cell tower landlords into believing that they were either affiliated with us, or possibly were a part of Tower Genius' former company. They did this by taking shortcuts by adopting similar sounding names, and trademarking them, and mimicking or even directly copying content and phrases from our website. While they say that "imitation is the sincerest form of flattery", we don't think that there is anything sincere about being deceitful.
So, would you really trust any advisor or consultant who has a fiduciary responsibility towards you with a major financial decision when they go far out of their way to attempt to deceive you right out of the starting gate?
Anybody that would try to pull such a scam is obviously unqualified. Any cell tower advisor or consultant who is worth their salt and who has the expertise and experience to provide these highly specialized services should be able to stand on their own merits and not need to ride on the coattails of our success in order to break into the industry.
With that being said, the partners out Tower Genius has maintained a very good and professional relationship with the handful of qualified and ethical competitors in our industry, as these competitors operate in a professional and straightforward manner, with integrity. We respect these companies because they provide tower landlords with a choice, and competition can only benefit the cell site landlord consumer.
However, the industry's bottom feeders who try to prey on unsuspecting landlords through trickery are neither professional nor straightforward and are not respected by their peers.
"Honesty is the first chapter in the book of wisdom."
-- Thomas Jefferson
Steve Kazella, Telecom Lease Genius at
Tower Genius LLC.
Editor's Note: This blog page was originally posted and published Apr 03, 2014 when we first became aware of a specific "Advisor" to the "Airwaves" in our industry. We just relaunched our brand, Tower Genius in 2017, and thought it was appropriate to re-publish this post.