Message from Kevin F. Donohue, Managing Partner at Tower Genius.

 

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Cell Tower Land Lease Rates
Avoid 7 Deadly Landlord Mistakes 

If determining cell tower land lease rates was easy, you wouldn't be reading this. So you've probably been contacted to have a cell tower placed on your property or somebody knocked on the door of your building and they would like to lease some rooftop space to place 4G or 5G cellular antennas on your roof and you are wondering what it's worth or how much you can get per month in wonderful beautiful cell tower rent payments? And of course you asked your attorney but they have no idea what cell tower lease rent is worth... but they know somebody who has a tower.... Face it, nobody knows hardly anything about cell towers and their values. Understand that if you've been contacted to have a cell tower placed on your land, you are potentially holding a winning six or seven figure lottery ticket in your hand. The clock is ticking since the cell tower site acquisition leasing consultant probably gave you a deadline and they want an answer from you, and they are likely talking to some of your neighbors as well. The problem is that you can't pull up a database of cell tower land leases to figure out pricing.

What are the 7 mistakes property owners make when determining cell tower land lease rates?

Here are seven common errors that property owners make in determining cell tower ground rental values on newly proposed cell towers and expiring tower lease agreements. They are presented in no particular order.

1. Immediately counteroffer their rental price.

Cell tower lease rental values are determined on a site by site basis. A cell tower site acquisition agent will often tell a property owner or building owner that there is a "range" for cell tower rent values or X or Y in this area. While that may actually be the case that they are only offering property owners $400 or $500 per month in a rural area, that does not reflect the value of the actual tower rental. There are many factors that go into determining the value of the site. When you immediately counter an offer of $500 with an offer of $2,000 or $1,000 without ever seeing a lease agreement or having them survey your property, all the leasing agent needs to do is find somebody willing to take less than your offer of $1,000. You just lost the cell tower revenue.

2. Ask about additional revenue from other carriers.

Again, this is a great way to kill a cell tower deal at the onset. All the leasing agent needs to do is to find somebody who is okay with not having additional tower rental income and you've just sunk your chances of getting a cell tower.

3. Sign a "take it or leave it" term sheet.

Signing a term sheet never puts you in a good negotiating position especially when they tell you to "take it or leave it". Sometimes a simple "no" will be sufficient. Do not sign a term sheet whenever possible. It only helps them, not you. 

4. Make friendly chit chat with the lease consultant.

The cell tower leasing agent is not your friend. Don't forget that. They are incentivized not to get you the optimal cell tower land lease rates.

5. Lose their business card.

If I had a dollar for every time a got a call from somebody who was contacted about getting a cell tower on their land or about getting cell site antennas installed on their building -- and lost the phone number or business card of the tower consultant, I would have a huge stack of dollars. It's like losing a winning scratch off lottery ticket worth hundreds of thousands of dollars. 

6. Agree to a price without seeing a site plan.

The strategy is to get them to sink money into your cell tower location and commit to your site before the lease is signed so you can get favorable leasing terms. The best way to get top cell tower land lease rates is to have the tower company or carrier schedule an engineering site visit so they produce a Lease Exhibit that you can review all the specifics and details of their design and plans prior to signing a lease. If you have a prime location you should be able to get them to spend money on a site visit without having a lease or term sheet signed. Agreeing to a price or terms prior to this is a mistake that landlords frequently make. 

7. Sign their boiler plate lease agreement.

Never go full boiler-plate. If you aren't sure about if you are getting the best cell tower land lease rates on your newly proposed or existing site, talk to Kevin or Steve from Tower Genius, the USA's leading cell tower lease consultants

We are the USA's Premier 

Cell Site Lease Consulting Services Firm.

Maximize The Value Of Your Cell Tower Lease.

Make Sense Of Confusing Cell Tower Offers.

Speak With One of Our Partners.

Call Steve Kazella or Kevin Donohue at 1-888-313-9750.





  • Verizon Cell Site Landlords 
  • T-Mobile Cell Site Landlords 
  • AT&T Cell Site Landlords 
  • Sprint Cell Site Landlords
  • American Tower Landlords
  • Crown Castle Landlords
  • SBA Communications Landlords
  • Vertical Bridge Landlords
  • PTI Phoenix Tower Landlords
  • Atlas Tower Landlords
  • Tillman Infrastructure Landlords 
  • Diamond Communication Landlords
Tower Genius, that's who.

CONTACT TOWER GENIUS

Find out from Tower Genius how we help landlords and property owners in the USA  maximize cell site lease values and get the best possible terms for:

  • Cell tower lease agreements
  • Selling Cell Tower Lease
  • Tower lease extensions
  • Cell site upgrades
  • Small cell proposals
  • Lease amendments
  • Tower lease buyouts offers
  • Rooftop lease buyout offers
  • Rooftop cell site audits
  • Lease Agreement defaults
  • Cell tower valuations
  • Rent reduction solicitations
  • Lease Optimization Help
  • Lease Revenue Purchase
  • Transactional Coaching
  • Verizon Wireless 
  • AT&T
  • T-Mobile
  • Sprint
  • US Cellular
  • SBA Communications
  • Crown Castle
  • American Tower
  • Atlas Tower
  • Phoenix Tower PTI
  • Vertical Bridge
  • Lendlease Towers, Md7
  • Tillman Infrastructure
  • Lyle Company, Black Dot
  • Everest Infrastructure

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