The Dirty Secret About 
Cell Site Management and
Cell Tower Management.

What's the dirty secret about cell site management? We will tell you here in the first paragraph to save you the suspense. Most cell tower management firms build towers, develop entire wireless networks and lease sites for the carriers, which begs to ask the question, can they really be looking out for your best interests if they are going to bring their customer to your property or building, and then negotiate a great deal on your behalf?!

Welcome to our cell site management page. One of the most frequently asked questions we get here at Tower Genius from landlords is “how do I add additional tenants on my cell tower” or “how do I get more carriers on our rooftop”?  The key phrase here is “more tenants” as in “additional tenants” to the current wireless tenant that you already have on your property. Having a cell tower on your property or a cellular carrier renting rooftop space on your building is great from an income perspective, but being able to maximize the value of the site over the long term should be your goal. Especially if you have a rooftop cellular site that you control that the carrier has limited square footage and is unable to sublease, you should not expect them to be promoting your site. On the contrary, if they are leasing space on your building, they will try to limit other carriers from co-locating and renting space there by designing the site to exclude competitors. That's why you need wireless industry professionals like Tower Genius.

How can you add additional tenants to the existing cell site on your property?

Great question. First of all, you need to make sure that your cell tower lease agreement that you previously agreed to gives you the ability to freely sublease the rooftop Premises or control the ground space, otherwise you will need to wait until the carrier comes to get your consent for a site upgrade, and adjust the terms at that time. assuming that your lease is structured properly, there are 3 ways to get additional carrier tenants to lease space at your cell site.

Landlords, to secure additional tenants you can:

1.)    Wait for the carriers to do it for you.
2.)    DIY – Try to do it yourself.
3.)    Hire a professional to promote and manage your cell site.

Here at Tower Genius our primary business is making sure that landlords and land owners get a fair deal when negotiating their cell site leases or tower leases as we alluded to above.  We are not in the business of marketing raw land sites and virgin rooftops on pure speculation or emotion.  Since we deal with wireless real estate representatives from the carriers on a daily basis you can imagine that we have a very solid rolodex of the right wireless industry professionals we need to talk to in every major wireless market. However, there is one distinct difference that truly sets us apart from the other rooftop antenna site management firms, and that is, we are not in anyone’s back pocket, working solely for building owners and property owners. As your rooftop manager we will promote your site, but our primary function is not a marketing service. We are here to make sure that the carriers remain in compliance, that the lease is optimized, that any upgrades or expansions of the site occur within the framework of the lease. And of course identify and exploit opportunities to improve the business terms. As your cell site managers we charge you an ongoing management fee and our review and negotiation services are a complimentary function of our offering. 

And... If you are more of a DIY personality and wish to add more tenants through your own efforts, we provide carrier real estate resources at no charge on our site for our readers who wish to get a cell site on their property. Just visit our Get a Cell Site page, bookmark it to your “favorites” and you can go directly to the real estate pages of several carriers and tower companies to submit your property and contact information to them for review. We suggest that you send the carriers as much information about your site as needed.  Be proactive and with a little luck the cell tower leasing gods may smile upon you. If you are fortunate enough to get a positive response, make sure you let us know so we can help you with the review of the lease agreement.

Who is Tower Genius?

We have a strong background in all facets of cell tower development, leasing and cell site management and have been around cell towers and cell sites since the late 1980’s and the age of bag phones. Tower Genius is a completely independent and carrier neutral cell site lease consulting and management firm with no carrier conflicts of interest. Why is this important?  Since we don’t work for the carriers and we don’t provide companies like Verizon Wireless, Metro PCS, AT&T, Cricket, T-Mobile, Sprint, U.S. Cellular, Rogers, Telus or Bell Mobility with cell tower development or site acquisition services, thus we have no constraints negotiating the very best deal on your behalf. That is what sets us apart from 99% of the firms in today’s cell site management industry, not to mention that our cell site management fees are substantially lower.

Outsource the cell site management and tower management role to Tower Genius.

Many holders of large cell site lease portfolios such as cities or housing authorities simply do not have the technical expertise, manpower or budget to hire an extra employee specializing in wireless telecommunications to make managing their cell sites a priority, even though they can be a major source of income. Their property managers or staff attorneys  painstakingly deal with the carriers on an as-needed basis. We remove the burden of managing your sites and make dealing with the carriers easy. Hiring Tower Genius is like having your own in-house full service wireless telecom department without having to hire an extra employee.  


Tower Genius will:

•    Manage all site access scheduling and issues
•    Oversee management of all cell site upgrades
•    Handle lease extensions and negotiations
•    Provide Architectural review of carrier drawings
•    Audit existing cell site infrastructure and leases
•    Ensure carrier lease compliance
•    Provide all carrier interface on existing cell sites

Who needs our cell site management services?

•    Public Housing Authorities
•    Cities and Municipalities
•    School Districts, Colleges and Universities
•    State and Federal Agencies
•    Condominiums, Co-Operatives, Apartment Complexes
•    Hospitals and Retirement and Healthcare Facilities
•    Large Real Estate  Companies and Property Management Firms
•    Shopping Malls and Shopping Centers
•    Hotels, Resorts, Country Clubs and Hospitality Management Firms
•    Commercial and Industrial Complexes
•    Individual Cell Site and Cell Tower Landlords

Landlords, we need to talk...

We would love to speak with you regarding your rooftop antenna site management or tower site  management needs, and how we can help bring additional subleasing carriers to your Premises or facility. For existing wireless landlords who wish to add additional tenants to their current rooftop cell sites or towers, we ask you to contact us by phone at our Toll Free number from the United States or Canada, Monday through Friday from 8AM until 8PM Eastern Standard Time at 1-888-313-9750. Or, you can submit a Cell Site Management Contact Form on this site so we can get in touch with you to discuss how we can optimize your cell tower or cell site in your favor.





Find out from Tower Genius how we help landlords and property owners in the USA  maximize cell site lease values and get the best possible terms for:

  • Cell tower lease agreements
  • Tower lease extensions
  • Cell site upgrades
  • Small cell proposals
  • Lease amendments
  • Tower lease buyouts offers
  • Rooftop lease buyout offers
  • Rooftop cell site audits
  • Lease Agreement defaults
  • Cell tower valuations
  • Rent reduction solicitations
  • Verizon Wireless 
  • AT&T
  • T-Mobile
  • Sprint
  • US Cellular
  • SBA Communications
  • Crown Castle
  • American Tower
  • Vertical Bridge
  • Lendlease Towers
  • Tillman Infrastructure

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